Frieze fair goes virtual as art crowd stays home due to Covid

Frieze thinks outside of tent with online-only events and African art fair at London’s Somerset House

London’s art world usually comes alive in the first week of October as the international art fair crowd arrives in the capital for Frieze week. Last year, 125,000 visitors attended Frieze and Frieze Masters. But in 2020 the parties aren’t happening; the jet-setters are – for the most part – staying away and there will be no famous Frieze tent.

“We need to think outside of the tent,” said Eva Langret, Frieze London’s artistic director who takes charge this year. Langret has said she feels like a jilted bride as her inaugural Frieze has become a largely virtual affair after the impact of the Covid-19 pandemic.

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