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Like most small business owners, John Pickering is worried about what a second lockdown will mean for his Norfolk quilting and embroidery shop.

His family business – Sew On and So Forth – was lucky enough to recover from a sharp fall in revenue at the start of the outbreak. But further strain – especially during the quiet winter months – will mean making sacrifices. At best, it will mean putting dreams of expansion aside. At worst, it will mean potentially losing his Hunstanton shopfront and letting go up to six staff including his son and nephew.

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