UK’s biggest Rolex dealer says sales rising despite Covid crisis

Watches of Switzerland says regional stores are performing better than those in London

The UK’s biggest seller of Rolex and Omega watches has increased its profit guidance as demand for high-end timepieces, including a new James Bond-inspired wristwatch, defies the economic upheaval caused by coronavirus.

Over the past 10 weeks Watches of Switzerland, which also owns the Goldsmiths and Mappin & Webb brands, raked in sales of £203m, up 18% on 2019 levels. The company said spending by British shoppers had made up for the absence of foreign tourists.

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