- ‘It demonstrates the power of women’s football’
- Vitality agrees three-year deal after SSE contract ends
The financial resilience of top-level women’s football amid the alarming economic repercussions of the coronavirus pandemic was further emphasised on Tuesday when Vitality announced a groundbreaking three-year deal to sponsor the Women’s FA Cup.
“It’s a significant investment,” said Kelly Simmons, the Football Association’s director of the women’s professional game. “It demonstrates the power of women’s football.”